Trademarks protect your names, symbols, sounds, colors and even smells that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods. Trademarks can be renewed forever as long as they are being used in commerce.
Artists and Creatives at every stage in their career need to protect their artistry and creativity. The understanding of your artistry as a brand is the foundation for being able to protect and monetize. Your brand includes your artist name and your logo, and your tagline if you have one. Your unique brand is what will make you stand out and emerge in your field!
Trademarks and branding go hand in hand. Your brand is the perception of your audience which is established through consistent marketing, public relations efforts. Once your brand is trademarked, you will posses the exclusive right to prevent all others from marketing identical or similar products under an identical or a confusingly similar mark.
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